{"id":3523,"date":"2022-04-11T02:52:47","date_gmt":"2022-04-10T17:52:47","guid":{"rendered":"https:\/\/irodori-branding.com\/?p=3523"},"modified":"2022-04-11T02:59:40","modified_gmt":"2022-04-10T17:59:40","slug":"220408_branding_part2_1","status":"publish","type":"post","link":"https:\/\/irodori-branding.com\/articles\/220408_branding_part2_1\/","title":{"rendered":"\u30d3\u30b8\u30cd\u30b9\u306f\u300c\u306a\u305c\uff1f\u300d\u304b\u3089\u59cb\u307e\u308b\uff01\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3092\u652f\u3048\u308b6\u3064\u306e\u8996\u70b9\u3068\u306f\uff1f"},"content":{"rendered":"\n<p>\u524d\u56de\u306e\u30b3\u30e9\u30e0\u3067\u306f\u3001\u610f\u5916\u3068\u77e5\u3089\u306a\u3044\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6ce8\u610f\u70b9\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002\u8a73\u3057\u304f\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<figure 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class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"780\" src=\"https:\/\/irodori-branding.com\/wp-content\/uploads\/2022\/04\/IMG_9427-1024x780.jpg\" alt=\"\" class=\"wp-image-3525\" srcset=\"https:\/\/irodori-branding.com\/wp-content\/uploads\/2022\/04\/IMG_9427-1024x780.jpg 1024w, https:\/\/irodori-branding.com\/wp-content\/uploads\/2022\/04\/IMG_9427-300x228.jpg 300w, https:\/\/irodori-branding.com\/wp-content\/uploads\/2022\/04\/IMG_9427-483x368.jpg 483w, https:\/\/irodori-branding.com\/wp-content\/uploads\/2022\/04\/IMG_9427-768x585.jpg 768w, https:\/\/irodori-branding.com\/wp-content\/uploads\/2022\/04\/IMG_9427-600x457.jpg 600w, https:\/\/irodori-branding.com\/wp-content\/uploads\/2022\/04\/IMG_9427-1040x792.jpg 1040w, https:\/\/irodori-branding.com\/wp-content\/uploads\/2022\/04\/IMG_9427-800x609.jpg 800w, https:\/\/irodori-branding.com\/wp-content\/uploads\/2022\/04\/IMG_9427.jpg 1152w\" sizes=\"(max-width: 1024px) 100vw, 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href=\"https:\/\/irodori-branding.com\/articles\/220408_branding_part2_1\/#%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/irodori-branding.com\/articles\/220408_branding_part2_1\/#%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/irodori-branding.com\/articles\/220408_branding_part2_1\/#%E6%A9%9F%E8%83%BD%E4%BE%A1%E5%80%A4%E3%81%A8%E6%83%85%E7%B7%92%E4%BE%A1%E5%80%A4%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u6a5f\u80fd\u4fa1\u5024\u3068\u60c5\u7dd2\u4fa1\u5024\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/irodori-branding.com\/articles\/220408_branding_part2_1\/#%E3%81%8A%E3%82%8F%E3%82%8A%E3%81%AB\" >\u304a\u308f\u308a\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u307e\u305a\uff11\u3064\u76ee\u306b\u304a\u4f1d\u3048\u3059\u308b\u306e\u306f\u3001\u201d\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u201d\u3067\u3059\u3002\u3053\u306e\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u306f\u201dWHY\u201d\u3067\u8868\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3064\u307e\u308a\u3001\u300c\u4f55\u306e\u305f\u3081\u306b\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u304c\u5b58\u5728\u3059\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30ca\u30c1\u30e5\u30e9\u30eb\u30fb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3067\u306f\u300c\u30d3\u30b8\u30cd\u30b9\u306fWHY\u304b\u3089\u59cb\u307e\u308b\u300d\u3068\u304a\u4f1d\u3048\u3057\u3066\u3044\u308b\u307b\u3069\u3001\u52d5\u6a5f\u306e\u90e8\u5206\u306b\u91cd\u304d\u3092\u7f6e\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6700\u521d\u306bWHY\u3092\u8003\u3048\u308b\u7406\u7531\u306f\u3001\u300c\u306a\u305c\u3001\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u3059\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u60f3\u3044\u306b\u3001\u305d\u306e\u4eba\u306e\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u304c\u51dd\u7e2e\u3055\u308c\u3066\u3044\u308b\u304b\u3089\u3002<\/p>\n\n\n\n<p>\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3092\u5358\u306b\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u3068\u6349\u3048\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u3069\u3093\u306a\u60f3\u3044\u3084\u4fa1\u5024\u89b3\u3092\u3082\u3063\u3066\u3044\u308b\u4eba\u306a\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u3053\u3068\u3092\u4f1d\u3048\u308b\u305f\u3081\u306b\u3001WHY\u3092\u6398\u308a\u4e0b\u3052\u308b\u3053\u3068\u304c\u5927\u5207\u306a\u3093\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u7279\u306b\u500b\u4eba\u3067\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u308b\u3068\u3001\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3068\u81ea\u5206\u81ea\u8eab\u304c\u5bc6\u63a5\u306a\u306e\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u304c\u81ea\u5206\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u5834\u5408\u304c\u591a\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\n\n\n\n<p>\u3067\u3082\u79c1\u304c\u30b5\u30f3\u30c8\u30ea\u30fc\u306b\u52e4\u3081\u3066\u3044\u305f\u6642\u306b\u62c5\u5f53\u3057\u3066\u3044\u305f\u30d3\u30fc\u30eb\u3084\u914e\u30cf\u30a4\u306f\u3001\u81ea\u5206\u3068\u306f\u5225\u306e\u5b58\u5728\u3002\u5546\u54c1\u81ea\u4f53\u306b\u4eba\u683c\u306f\u306a\u3044\u3067\u3059\u304c\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u8996\u70b9\u3067\u6349\u3048\u308b\u3068\u3001\u300c\u3053\u306e\u5546\u54c1\u304c\u3082\u3057\u4eba\u3060\u3063\u305f\u3089\u3001\u3069\u3093\u306a\u30d1\u30fc\u30bd\u30ca\u30ea\u30c6\u30a3\u3060\u308d\u3046\uff1f\u300d\u3068\u8003\u3048\u308b\u3093\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3053\u306e\u5546\u54c1\u306f\u3069\u3093\u306a\u60f3\u3044\u3067\u751f\u307e\u308c\u3066\u3001\u3069\u3093\u306a\u6027\u683c\u306a\u306e\u304b\u3001\u305d\u308c\u3092\u8a00\u8449\u306b\u3059\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u306b\u3082\u4eba\u683c\u304c\u5099\u308f\u308a\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3068\u3088\u308a\u8eab\u8fd1\u306b\u611f\u3058\u305f\u308a\u3001\u611b\u7740\u304c\u6e67\u3044\u305f\u308a\u3057\u307e\u3059\u3088\u306d\u3002<\/p>\n\n\n\n<p>\u305c\u3072\u3001\u300c\u306a\u305c\u3053\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u3057\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u6839\u3063\u3053\u306e\u60f3\u3044\u3092\u6398\u308a\u4e0b\u3052\u3066\u3001\u8a00\u8a9e\u5316\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<p>\u305d\u3057\u3066\u3001\u305d\u308c\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002\u81ea\u5206\u306e\u5fc3\u306e\u4e2d\u306b\u3042\u308b\u3060\u3051\u3067\u306f\u3001\u76f8\u624b\u306b\u306f\u4f1d\u308f\u308a\u307e\u305b\u3093\u3002\u8a00\u8449\u306b\u3057\u3066\u3001\u30a2\u30a6\u30c8\u30d7\u30c3\u30c8\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%83%BC%E3%82%B2%E3%83%83%E3%83%88%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c9\u3092\u652f\u3048\u308b\u8996\u70b9\u306e2\u3064\u76ee\u306f\u3001\u201d\u30bf\u30fc\u30b2\u30c3\u30c8\u201d\u3002\u300c\u8ab0\u306b\u5c4a\u3051\u308b\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306a\u304f\u3057\u3066\u306f\u59cb\u307e\u3089\u306a\u3044\u3001\u3068\u8a00\u3063\u3066\u3082\u904e\u8a00\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u306a\u305c\u306a\u3089\u3001\u4e07\u4eba\u306b\u8a55\u4fa1\u3055\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u5b58\u5728\u3057\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n\n<p>A\u3055\u3093\u306b\u3068\u3063\u3066\u306f\u3059\u3054\u304f\u4fa1\u5024\u304c\u3042\u308b\u3051\u308c\u3069\u3001B\u3055\u3093\u306b\u3068\u3063\u3066\u306f\u5168\u304f\u8208\u5473\u304c\u306a\u3044\u3002\u305d\u3046\u3044\u3046\u3082\u306e\u306f\u3001\u4e16\u306e\u4e2d\u306b\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3088\u306d\u3002<\/p>\n\n\n\n<p>\u30a4\u30e1\u30fc\u30b8\u3057\u3084\u3059\u3044\u30cf\u30a4\u30d6\u30e9\u30f3\u30c9\u3092\u4f8b\u306b\u6319\u3052\u308b\u3068\u3001\u30d7\u30e9\u30c0\u304c\u597d\u304d\u306a\u4eba\u304c\u3044\u308c\u3070\u3001\u30b7\u30e3\u30cd\u30eb\u304c\u597d\u304d\u306a\u4eba\u3082\u3044\u308b\u3002\u30d7\u30e9\u30c0\u304c\u597d\u304d\u3060\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u305d\u306e\u4eba\u304c\u5fc5\u305a\u3057\u3082\u30b7\u30e3\u30cd\u30eb\u306b\u8208\u5473\u304c\u3042\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u5834\u5408\u3001\u30b7\u30e3\u30cd\u30eb\u306f\u201d\u305d\u306e\u4eba\u306b\u3068\u3063\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u201d\u306b\u306f\u306a\u3089\u306a\u3044\u3093\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u4eba\u306b\u306f\u305d\u308c\u305e\u308c\u597d\u307f\u304c\u3042\u308b\u306e\u3067\u3001\u4e07\u4eba\u306b\u8a55\u4fa1\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u5f97\u307e\u305b\u3093\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u300c\u8ab0\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u306e\u304b\uff1f\u300d\u3092\u8003\u3048\u308b\u306e\u304c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u30b9\u30bf\u30fc\u30c8\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u305d\u306e\u610f\u5473\u3067\u3082\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u306f\u5916\u305b\u306a\u3044\u91cd\u8981\u306a\u8981\u7d20\u3002\u540c\u3058\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3067\u3082\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u9055\u3046\u3060\u3051\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u306f180\u5ea6\u5909\u308f\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u81ea\u5206\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u4fa1\u5024\u304c\u3042\u308b\u3068\u611f\u3058\u3066\u304f\u308c\u308b\u4eba\u306f\u8ab0\u306a\u306e\u304b\uff1f<\/p>\n\n\n\n<p>\u81ea\u5206\u304c\u5c4a\u3051\u305f\u3044\u4eba\u306f\u8ab0\u306a\u306e\u304b\uff1f<\/p>\n\n\n\n<p>\u305d\u3093\u306a\u8996\u70b9\u3067\u3001\u3042\u306a\u305f\u306b\u3068\u3063\u3066\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u3058\u3063\u304f\u308a\u3068\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%A9%9F%E8%83%BD%E4%BE%A1%E5%80%A4%E3%81%A8%E6%83%85%E7%B7%92%E4%BE%A1%E5%80%A4%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u6a5f\u80fd\u4fa1\u5024\u3068\u60c5\u7dd2\u4fa1\u5024\u3068\u306f\uff1f<span 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